DuckDuckGo
From Wikipedia, the free encyclopedia
This article is about the search engine. For the children's game, see Duck, duck, goose.
 |
|
Screenshot of DuckDuckGo mainpage as of August, 2016
|
|
|
Type of site
|
Web search engine |
|---|---|
| Available in | English |
| Headquarters | 20 Paoli Pike, Paoli, Pennsylvania, United States |
| Owner | DuckDuckGo, Inc. |
| Created by | Gabriel Weinberg |
| Slogan(s) | The search engine that doesn't track you. |
| Website |
|
| Alexa rank |  542 (January 2016)[1] |
| Commercial | Yes |
| Registration | None |
| Launched | September 25, 2008 |
| Current status | Active |
| Written in | Perl,[2] JavaScript[3] |
The company is based in 20 Paoli Pike, Paoli, Pennsylvania, United States, in Greater Philadelphia, and has 21 employees. The company name originates from the children's game duck, duck, goose.[7][8]
Some of DuckDuckGo's source code is free software hosted at GitHub under the Apache 2.0 License,[9] but the core is proprietary. On 21 May 2014, DuckDuckGo launched a redesigned version that focused on smarter answers and a more refined look. The new version added often requested features such as images, local search, auto-suggest and more.[10]
On 18 September 2014, Apple included DuckDuckGo in its Safari browser as an optional search engine.[11][12] On 10 November 2014, Mozilla added DuckDuckGo as a search option to Firefox 33.1.[13]
Contents
History
DuckDuckGo was founded in 2008[14] by Gabriel Weinberg,[15][16] an entrepreneur whose last venture, The Names Database, was acquired by United Online in 2006 for $10 million.[17] Initially self-funded by Weinberg, DuckDuckGo is now advertising-supported but the user has the option to disable ads.[18] The search engine is written in Perl[19] and runs on nginx, FreeBSD and Linux.[2][20][21]DuckDuckGo is built primarily upon search APIs from various vendors. Because of this, TechCrunch characterized the service as a "hybrid" search engine.[22][23] At the same time, it produces its own content pages, and thus is similar to Mahalo, Kosmix and SearchMe.[24]
The name of the search engine has been called "silly" by Frederic Lardinois of Read Write Web.[25] Weinberg explained the beginnings of the name with respect to the children's game duck, duck, goose. He said of the origin of the name, "Really it just popped in my head one day and I just liked it. It is certainly influenced/derived from duck duck goose, but other than that there is no relation, e.g., a metaphor."[26] DuckDuckGo has been featured on TechCrunch's Elevator Pitch Friday[22] and it was a finalist in the BOSS Mashable Challenge.[27]
We didn’t invest in it because we thought it would beat Google. We
invested in it because there is a need for a private search engine. We
did it for the Internet anarchists, people that hang out on Reddit and Hacker News.
In September 2011 DuckDuckGo hired its first employee, Caine Tighe.[30] The next month, Union Square Ventures invested in DuckDuckGo. Union Square partner Brad Burnham stated, "We invested in DuckDuckGo because we became convinced that it was not only possible to change the basis of competition in search, it was time to do it."[31] In addition, Trisquel, Linux Mint and the Midori web browser switched to use DuckDuckGo as their default search engine.[32]
By May 2012, the search engine was attracting 1.5 million searches a day. Weinberg reported that it had earned US$115,000 in revenue in 2011 and had three employees, plus a small number of contractors.[33] Compete.com estimated 277,512 monthly visitors to the site in August 2012.[34] On April 12, 2011, Alexa reported a 3-month growth rate of 51%.[35] DuckDuckGo's own traffic statistics show that in August 2012 there were 1,393,644 visits per day, up from an average of 39,406 visits per day in April 2010 (the earliest data available).[36]
In a lengthy profile in November 2012, the Washington Post indicated that searches on DuckDuckGo numbered up to 45,000,000 per month in October 2012. The article concluded "Weinberg's non-ambitious goals make him a particularly odd and dangerous competitor online. He can do almost everything that Google or Bing can’t because it could damage their business models, and if users figure out that they like the DuckDuckGo way better, Weinberg could damage the big boys without even really trying. It's asymmetrical digital warfare, and his backers at Union Square Ventures say Google is vulnerable."[7]
GNOME replaced Google Search with DuckDuckGo as the default search engine in Web, the default GNOME web browser, starting with version 3.10, which was released on September 26, 2013.[37][38] At its keynote at WWDC 2014, Apple announced that DuckDuckGo would be included as an option for search on both iOS 8 and OS X Yosemite.[39]
On March 10, 2014 the Pale Moon web browser, starting with version 24.4.0, included DuckDuckGo as its default search engine as well as listed it on the browser's homepage.[40]
In May 2014, DuckDuckGo released a redesigned version to beta testers through DuckDuckHack.[41] On 21 May 2014, DuckDuckGo officially released the redesigned version that focused on smarter answers and a more refined look. The new version added many new features such as images, local search, auto-suggest, weather, recipes and more.[10]
Overview
![[icon]](https://en.wikipedia.org/wiki/File:Wiki_letter_w_cropped.svg){kind=small} |
This section needs expansion. You can help by adding to it. (November 2014) |
DuckDuckGo positions itself as a search engine that puts privacy first and as such it does not store IP addresses, does not log user information and uses cookies only when needed. Weinberg states "By default, DuckDuckGo does not collect or share personal information. That is our privacy policy in a nutshell." However, they do maintain logs of all search terms used.[45]
Weinberg has refined the quality of his search engine results by deleting search results for companies he believes are content mills, like Demand Media's eHow, which publishes 4000 articles per day produced by paid freelance writers, which Weinberg says is, "...low-quality content designed specifically to rank highly in Google's search index." DuckDuckGo also filters pages with substantial advertising.[46]
Instant Answers
In addition to the indexed search results, DuckDuckGo displays relevant results, called Instant Answers,[47] on top of the search page. These Instant Answers are collected from either 3rd party APIs or static data sources like text files. The Instant Answers are called zeroclickinfo because the intention behind these is to provide what the user is searching for on the search result page itself so that the user doesn't have to click any results to find what they are looking for. As of August 20, 2016, there are 989 Instant Answers active.The Instant Answers are open source.[48] They are maintained on Github and anyone can build or work on them.
In August 2010, DuckDuckGo introduced anonymous searching, including an exit enclave, for its search engine traffic using Tor network and enabling access through a Tor hidden service.[49][50] This allows anonymity by routing traffic through a series of encrypted relays. Weinberg stated: "I believe this fits right in line with our privacy policy. Using Tor and DDG, you can now be end to end anonymous with your searching. And if you use our encrypted homepage, you can be end to end encrypted as well."[51]
Voice search
In 2011, DuckDuckGo introduced voice search for users of the Google Chrome's voice search extension.[52]Bangs
DuckDuckGo includes "!Bang" commands, which give users the ability to conveniently search on specific websites – using the site's own search engine if applicable.[53] For example, searching for!w climate on DuckDuckgo will instantly return Wikipedia's Climate entry.Business model
DuckDuckGo earns revenue in two ways:[54]- Serving ads from the Yahoo–Bing search alliance network, and
- Affiliate relationships with several companies
Reception
In a June 2011 article, Harry McCracken of Time magazine commended DuckDuckGo, comparing it to his favorite hamburger restaurant, In-N-Out Burger:It feels a lot like early Google, with a stripped-down home page. Just as In-N-Out doesn't have lattes or Asian salads or sundaes or scrambled eggs, DDG doesn't try to do news or blogs or books or images. There's no auto-completion or instant results. It just offers core Web search—mostly the "ten blue links" approach that's still really useful, no matter what its critics say...As for the quality, I'm not saying that Weinberg has figured out a way to return more relevant results than Google's mighty search team. But DuckDuckGo...is really good at bringing back useful sites. It all feels meaty and straightforward and filler-free...[55]The barebones approach cited in his quote have since changed; DuckDuckGo now has auto-completion and instant results for example. McCracken included the site in Time's list of "50 Best Websites of 2011".[56]
Thom Holwerda, who reviewed the search engine for OSNews, praised its privacy features and shortcuts to site-specific searches as well as criticizing Google for "track[ing] pretty much everything you do", particularly because of the risk of such information being subject to a U.S. government subpoena.[57] In 2012, in response to accusations that it was a monopoly, Google identified DuckDuckGo as a competitor. Weinberg was reportedly "pleased and entertained" by that acknowledgment.[7]
Traffic
It took 1445 days to get 1M searches,
483 days to get 2M searches,
and then just 8 days to pass 3M searches: https://duckduckgo.com/traffic/
483 days to get 2M searches,
and then just 8 days to pass 3M searches: https://duckduckgo.com/traffic/
| Date | # searches (direct) | # searches (API) | # searches (bot) |
|---|---|---|---|
| 2010-04-01 | 33,209 | N/A | N/A |
| 2011-01-01 | 66,042 | N/A | N/A |
| 2012-01-01 | 393,933 | 7,976,354 | 162,217 |
| 2013-01-01 | 1,349,922 | 10,669,315 | 249,455 |
| 2014-01-01 | 3,736,154 | 16,080,583 | 394,102 |
| 2015-01-01 | 6,631,634 | 12,165,975 | 696,901 |
| 2016-01-01 | 9,642,220 | 9,607,471 | 1,294,731 |
Subscribe to:
Posts (Atom)